A system and methods for delivering targeted marketing offers to consumers during a session with an online (web-based) Internet portal, particularly suitable for online banking portals of financial institutions. An offer management system receives information corresponding to an advertising campaign of an advertiser corresponding to terms of a targeted marketing offer to be provided to a consumer accessing the online portal, and provides advertising campaign data corresponding to the targeted marketing offer and to an offer-triggering event to an offer placement system. An offer placement system receives the advertising campaign data, determines the occurrence of the offer-triggering event by a consumer during an online session with the online portal, and delivers information corresponding to the targeted marketing offer to the consumer. In response to the offer-triggering event, such as display of a list of transactions, the predetermined targeted marketing offer is delivered to the consumer during the online session.

Title
System and Methods for Delivering Targeted Marketing Offers to Consumers Via an Online Portal
Application Number
13/964536
Publication Number
20140012648 (A1)
Application Date
August 12, 2013
Publication Date
January 9, 2014
Assignee
Cardlytics
GA, US
IPC
G06Q 30/02
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