A system and method of advertising based on the automatic determination of an advertising recipient's location and inferences of preferences derived from usage behaviors is disclosed. The advertising recipient's location that is considered in delivering a specific advertisement may be the current location or one or more historical locations. Proximity considerations with regard to other people, locations, or physical objects may influence the advertisement that is to be delivered. The advertisement may be delivered to a mobile device that has location-aware capabilities such as a Global Positioning System-based system.

Title
ADAPTIVE AND RECURSIVE SYSTEM AND METHOD
Application Number
14/226190
Publication Number
20140207582 (A1)
Application Date
March 26, 2014
Publication Date
July 24, 2014
Assignee
World Assets Consulting
DE, US
IPC
G06Q 30/02
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