06298330 is referenced by 234 patents and cites 57 patents.

A method, system, and computer program product for delivering a targeted advertisement. A first identifier, such as a cookie, corresponding to the a first computer is received from the first computer. A targeted advertisement is delivered to the first computer in response to receiving the first identifier from the first computer. The targeted advertisement is based on the observed offline purchase history of a consumer associated with the first identifier. The invention includes the delivery of a promotional incentive for a consumer to comply with a particular behavioral pattern. The behavioral pattern may be a predefined change in purchase behavior or continuance of an established purchase behavior. The targeted advertisements sent to consumers may be changed and/or refined based on changes in consumers' purchase history behaviors.

Title
Communicating with a computer based on the offline purchase history of a particular consumer
Application Number
9/472069
Publication Number
6298330 (B1)
Application Date
December 23, 1999
Publication Date
October 2, 2001
Inventor
Melissa B Goidel
New York
NY, US
David W Banker
Mt. Baldy
CA, US
Will H Gardenswartz
Annapolis
MD, US
Agent
Oblon Spivak McClelland Maier & Neustadt P C
US
Assignee
SuperMarkets Online
CT, US
IPC
G06F 17/60
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