06385592 is referenced by 350 patents and cites 4 patents.

The present invention is a system and method for delivering customized electronic advertisements in an interactive communication system. The customized advertisements are selected based on consumer profiles and are then integrated with offerings maintained by different content providers. The preferred interactive communication system interconnects multiple consumer computers, multiple content provider computers and multiple Internet provider computers with an advertisement provider computer. Whenever a consumer directs one of the consumer computers to access an offering existing in one of the content provider computers, an advertising request is sent to the advertisement provider computer. Upon receiving the advertising request, the advertising provider computer generates a custom advertisement based on the consumer's profile. The custom advertisement is then combined with the offering from the content provider computer and displayed to the consumer. The advertisement provider computer also credits a consumer account, a content provider account and an internet provider account each time a consumer views a custom advertisement. Furthermore, the advertisement provider computer tracks consumer responses to the customized advertisements.

Title
System and method for delivering customized advertisements within interactive communication systems
Application Number
9/345822
Publication Number
6385592 (B1)
Application Date
June 30, 1999
Publication Date
May 7, 2002
Inventor
Douglas O Blattner
Redondo Beach
CA, US
Paul D Angles
Los Angeles
CA, US
Agent
Knobbe Martens Olson & Bear
US
Assignee
Big Media
CA, US
IPC
G06F 17/60
View Original Source