07657555 is referenced by 11 patents and cites 69 patents.

A method of generating a search result list also provides related searches for use by a searcher. Search listings which generate a match with a search request submitted by the searcher are identified in a pay-for-placement database which includes a plurality of search listings. Related search listings contained in a related search database generated from the pay-for-placement database are identified as relevant to the search request. A search result list is returned to the searcher including the identified search listings and one or more of the identified search listings.

Title
Method and apparatus for identifying related searches in a database search system
Application Number
11/92182
Publication Number
7657555 (B2)
Application Date
March 29, 2005
Publication Date
February 2, 2010
Inventor
Bradley R Haugaard
Monrovia
CA, US
Thomas A Soulanille
Pasadena
CA, US
Phillip G Rorex
Stevenson Ranch
CA, US
Agent
Brinks Hofer Gilson & Lione
Assignee
YAHOO
CA, US
IPC
G06F 17/30
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