A computer implemented method, apparatus, and computer program product for generating audio cohorts. An audio analysis engine receives audio data from a set of audio input devices. The audio data is associated with a plurality of objects. The audio data comprises a set of audio patterns. The audio data is processed to identify attributes of the audio data to form digital audio data. The digital audio data comprises metadata describing the attributes of the audio data. A set of audio cohorts is generated using the digital audio data and cohort criteria. Each audio cohort in the set of audio cohorts comprises a set of objects from the plurality of objects that share at least one audio attribute in common.