A marketing optimization module automatically obtaining multi-dimensional marketing data from a market client (250). The marketing optimization module automatically organizes at least a part of the multi-dimensional marketing data into one or more marketing categories (252). The marketing optimization module then analyzes (258) all of or a part of the multi-dimensional marketing data to facilitate the optimization of a marketing investment.

Title
Marketing optimization system
Application Number
PCT/US2003/013394
Publication Number
2003/093930
Application Date
April 30, 2003
Publication Date
November 13, 2003
Inventor
Skrzypczak Michael P
Reagen Jeffrey Q
Peo Carol R
Hackney Michael L J
Pedersen Ellen
Wells John C
Phelan William L
Agent
ABRAMSON Andrew F
Assignee
Veridiem
IPC
G06Q 30/00
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